Search Engine
Optimization | SEO | Lansing Michigan SEO Company
When people refer to SEO (search engine
optimization), they almost always use it as a term
to describe the unpaid, natural results of different search
engines. However, at Web Traffic Partners we take the meaning
of SEO many steps further. To Web Traffic Partners
the description of SEO is not limited to what
shows up in the "natural" search engine results.
Search engine optimization includes numerous steps
to achieve first page search engine rankings.
Why you will love working with our SEO specialists
Web Traffic Partners takes a huge interest in the success of
your website. Unfortunately, when most businesses attempt to
develop a website they ignore most of the key components to
SEO (search engine optimization).
We are available for search engine optimization or SEO
consulting for our clients and enjoy this partnership.
We love internet marketing, and you'll find our enthusiasm refreshing.
Some clients want to be involved along the way; we welcome as
much participation as you are comfortable with.
Why you need SEO
SEO optimizes businesses internet marketing
campaigns to achieve higher natural search rankings. We analyze
how users search for your product or service. We recommend mission
critical keyword combinations and execute the necessary changes
to position your website higher in natural search engine results.
Are you visible on relevant keyword searches on the major search
engines? An estimated 95% of all searches don’t go beyond
the first page of a search result. We can make you visible on
the first page of your businesses relevant keyword searches
in the geographical area you provide these services or products
whether it is local, statewide or national. We have proven results
that we can show you upon request.
Why SEO is so important Search engine marketing
is a very complex practice. Search engines change their algorithms,
merge with each other, share content and develop new products.
SEO is a changing market that needs constant
attention or your website could lose its visibility and rankings.
The good news is Web Traffic Partners manages this process
for you. We oversee changes, do continual optimization tweaking
of keywords, links, content and more. The good news is that
we will manage all of this for you and more. Here are some
of the SEO services we offer:
Content Optimization
• Identify target keywords for optimization and updating
page titles
• Review content for keyword usage and make recommendations
• Identify topics for new content development
• Identify content that can be accumulated as a long
term strategy
Meta Data Optimization
• Update titles, Meta keywords and descriptions on all
content pages
• Highlight keywords in visible locations of the page
• Optimize objects such as images with an alternative
content
• Format keywords to weigh more by search engines
Website Structure Optimization
• Remove dynamic content or convert it into static components
• Extract text from banners and images
• Add a site map
• Minimize website items which may negatively impact
ranking
• Identify, fix or remove broken links
Dynamic Content Optimization
• Code on dynamic pages to achieve Meta data optimization
• Code on dynamic pages to plant target keywords for
content optimization
Google, Yahoo Sitemap
• Create and generate Google & Yahoo sitemap files
to insure indexing all page URLs on Google and Yahoo.
• Periodic sitemap submissions to reflect site updates
on-time
• Manage broken page links
Link Optimization
• Add and optimize internal links
• Submit websites to major portals, open directories,
databases, and search engines
• Develop an external link strategy
• Define user profiles and optimize content to fit profiles
• Identify and correct negative screen design elements
• Identify and correct negative navigational elements
Website Performance Optimization
• Insert code to track campaign and keyword performance
• Generate monthly site traffic reports including keyword
ranking
• Optimize performance based on monthly reports
Directory Listings, Article Submissions, Social Bookmarking
• We get you listed on directory listings related to
your business and service area
• We write and submit articles to different article
bases websites
• We submit you to social bookmarking sites that drive
additional traffic
Are you ready for your business to grow?
If you are ready to drive new customers to your website and
business, then give us a call at 517-775-0089
or request a free quote today to see how we
can help your business grow!
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