Pay-Per-Click
Management | PPC | Lansing Michigan PPC Company
Want to generate pre-qualified leads to your website? We can
get you in front of pre-qualified potential customers that are
searching for your specific products and services in the geographical
areas you provide them! Pay per click or PPC,
paid search engine placements – also known as “paid
search,” “keyword bidding,” or “sponsored
listings” – are considered a vital part of your
internet marketing strategy.
Why PPC is effective
Today, virtually all search engines offer a type of PPC
in which to guarantee almost immediate visibility on
their results pages. There are many different factors to consider
in PPC management and what may once have been a somewhat simple,
do-it-yourself form of online advertising has grown increasingly
complicated. We use our experience to make sure your PPC campaign
is as cost effective as possible. Typically, to do a PPC campaign
yourself it would consume 15-30 hours a week to manage a campaign
correctly. We take this time consuming process out of your hands
so you can concentrate on running your business. Web Traffic
Partners PPC specialists are highly trained professionals with
years of experience managing complex pay per click advertising
campaigns.
Our Process
• Analysis of your Website and Business Goals
• Determine your PPC Objective
• Determine your Budget
• Set up all PPC Accounts
• Keyword Research and Selection
• Writing Keyword Rich Ad Titles and Descriptions
• Bid Management
• Monitor and Evaluate all of your Ads
• Weekly Campaign Progress Reports
• Tweaking of Ads and Keywords
• Ensure and monitor all ROI
Analysis of Your Website and Business Requirements
We do an in-depth analysis of your website and PPC needs.
One of our expert PPC representatives will consult with you
to determine your PPC needs and requirements. Based on our
analysis and your input we will determine:
• Target Markets
• Competitors
• Business Requirements
• Budget
Determining Your PPC Objective
The objective of your PPC campaign will depend upon the products
or services you promote through your Pay Per Click ads.
Like every other form of advertising, the main objective of
any campaign is ROI.
• Monetary Conversion - How much does it cost to convert?
• Regular Sign-ups - How much are you willing to spend?
• Free Sign-ups - How many free sign-ups will it take
to get a paying customer?
• Information submissions - monetize the cost per- information
form submitted.
Determining Your Budget
Depending upon your PPC campaign objective, and your financial
resources, we will determine what type of campaign is best
suited for your budget.
Setting up PPC Accounts
We currently manage and offer services for the top PPC search
engines: Google, Yahoo, MSN, AOL and Ask.Com. After our initial
consultation we will determine which search engine is most
appropriate for you. After we have determined the appropriate
search engines, we will set up your accounts with them. Account
username and passwords will be as per your request.
Keyword Research and Selection
Keyword phrases are the foundation for a successful PPC campaign.
We do an extensive analysis of your website (and the services
you offer), as well as your competitors' websites. It is imperative
that we understand your customer’s mindset in order
to come up with a list of effective keywords. We also use
the PPC search engines keyword tools and other proprietary
software. Based on analysis and research, we develop a comprehensive
list of keywords. From this comprehensive list we select the
best keywords.
Writing of Keyword Rich Ad Title and Descriptions
We create attention grabbing Ad copy. However, we make sure
that the ad titles and descriptions are relevant to your keywords,
and to your website. All ad copy should reflect your site,
your desired target market, and to your business goals.
PPC ads act like a gateway to attract the right customer
to you site. If you have the right words in your title and
description this will insure you quality traffic and good
ROI. However, if the ads are not specific enough, you will
receive lots of irrelevant traffic and unnecessary clicks,
thereby increasing your PPC expenditures and reducing your
ROI.
PPC Bid Management
No two businesses are exactly the same and the same holds
true for PPC Bid Management. We have a highly skilled team
ready to manage your bids and make sure you retain a top position
through the use of lucrative keywords. We monitor your bid
amount every day (and that of your competitors) to make the
necessary changes accordingly. We will not only maintain your
position, but also analyze the bids, to increase and decrease
the bid amount as per your budget and overall ROI.
Monitoring and Evaluation of Ads
We monitor your ads daily and evaluate and analyze their performance.
We check the number of clicks your ads are receiving, and
how many of them are converting to buyers. Our team identifies
keywords that are used most often by searchers and that drive
targeted traffic.
Campaign Progress Reports
Every Month our PPC ad team will review your PPC campaigns.
We will review your campaign by the following parameters:
• Total Clicks
• Specific Keyword Clicks
• Number of Impressions
Are you ready for your business to grow?
If you are ready to drive new customers to your website and
business, then give us a call at 517-775-0089 or
request a free quote today to see how we can
help your business grow!
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